TY  - BOOK
AU  - Nicholson, Matthew
TI  - Sport and the media: Managing the nexus 
SN  - 9780367241391
U1  - 796.069 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Sports and Leisure
KW  - Media
N1  - TABLE OF CONTENTS
Part|39 pages
Sport media foundations

Title
Chapter|14 pages
Sport and the mediaTitle
A defining relationship
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|23 pages
The evolution of the nexusTitle
Understanding the game
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|82 pages
Sport media landscapes

Title
Chapter|25 pages
The sport and media industriesTitle
Meeting the global players
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|30 pages
Broadcast rights and revenueTitle
Putting up big numbers
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|25 pages
Sport media regulationTitle
Making the rules
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|40 pages
Sport media professionals

Title
Chapter|20 pages
Sport journalists Title
Friend or foe?
ByDavid Lowden
Chapter|18 pages
Sport media relations practitionersTitle
Inside the team
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|121 pages
Sport media strategies

Title
Chapter|18 pages
Sport media planning and promotionTitle
The foundations of coverage
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|18 pages
Sport media communicationsTitle
Feeding the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|17 pages
Sport media interactionsTitle
Working with the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|26 pages
Sport and social mediaTitle
Keeping up with the tweets, posts and links
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|19 pages
Major sport event media managementTitle
Controlling the chaos
ByChris Gottaas
Chapter|21 pages
Managing crises, scandals and reputationsTitle
Not all publicity is good
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
N2  - The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.

Sport & the managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations
ER  -