01682nam a22002177a 4500003000500000005001700005008004100022020001800063041001200081082001600093100002000109245007100129250001200200260003000212300001900242505041400261520069000675650002301365650003901388650003701427CUTN20250602112957.0250602b        |||||||| |||| 00| 0 eng d  a9789353500412  aEnglish  a658.83bCHA  aStangor Charles  aResearch methods :bfor the behavioral sciences /cCharles Stangor  a5th ed.  aIndia :bCengage ,c2015.  a452p. :bill ;  aIntroduction to Research
Developing the Research Hypothesis
Ethics in Research
Measures
Reliability and Validity
Surveys and Sampling
Naturalistic Methods
Hypothesis Testing and Inferential Statistics
Correlational research designs 
Experimental research: One-way designs
Experimental research: Factorial designs
Experimental control and Internal validity
External Validity
Quasi-Experimental research designs  aThis textbook is designed for students and professionals in the behavioral sciences (such as psychology, sociology, etc.) who need to understand and apply research methods. It provides comprehensive coverage of various research methodologies, including:

Experimental methods: Designs where variables are manipulated to determine cause-and-effect relationships.
Non-experimental methods: Approaches like descriptive research, correlational studies, surveys, and naturalistic observation, which aim to describe and explore relationships without direct manipulation of variables.
Quasi-experimental research designs: Studies that resemble experimental designs but lack random assignment.  aMarketing research  aMarketing—Research—Methodology  aStatistical methods in marketing