01755nam a22002417a 4500 CUTN 20250602112957.0 250602b |||||||| |||| 00| 0 eng d 9789353500412 English 658.83 CHA Stangor Charles Research methods : for the behavioral sciences / Charles Stangor 5th ed. India : Cengage , 2015. 452p. : ill ; Introduction to Research Developing the Research Hypothesis Ethics in Research Measures Reliability and Validity Surveys and Sampling Naturalistic Methods Hypothesis Testing and Inferential Statistics Correlational research designs Experimental research: One-way designs Experimental research: Factorial designs Experimental control and Internal validity External Validity Quasi-Experimental research designs This textbook is designed for students and professionals in the behavioral sciences (such as psychology, sociology, etc.) who need to understand and apply research methods. It provides comprehensive coverage of various research methodologies, including: Experimental methods: Designs where variables are manipulated to determine cause-and-effect relationships. Non-experimental methods: Approaches like descriptive research, correlational studies, surveys, and naturalistic observation, which aim to describe and explore relationships without direct manipulation of variables. Quasi-experimental research designs: Studies that resemble experimental designs but lack random assignment. Marketing research Marketing—Research—Methodology Statistical methods in marketing ddc BOOKS 44543 44543 0 0 ddc 0 0 NFIC CUTN CUTN 600 2025-06-02 1 658.83 CHA 52086 2026-05-13 13:20:47 2026-04-15 2025-06-02 BOOKS