TY - BOOK AU - Behera Bidyadhar TI - Entrepreneurship Text and cases SN - 9788180942150 U1 - 658.421 23 PY - 2016/// CY - Chennai PB - MJP Publisher KW - Entrepreneurship KW - Entrepreneur Traits KW - Innovation KW - Social Entrepreneurship KW - Women Entrepreneurs KW - Rural and Tourism Entrepreneurship N1 - Entrepreneurship The Entrepreneur Types of Entrepreneurs Innovation and Entrepreneur Women Entrepreneur Rural Entrepreneurship Tourism Entrepreneurship Micro and Small Enterprises Entrepreneurship and Environment Culture, Career and Competence N2 - This text offers both theoretical discussions and real-world case studies across a broad spectrum of entrepreneurial topics. It begins by defining entrepreneurship and examining the traits of successful entrepreneurs, then delves into specific areas such as innovation, rural and tourism-focused ventures, and the evolving role of women entrepreneurs. Practical dimensions are explored—covering micro and small enterprises, environmental impacts, cultural influences, team-building, and franchising models. The book also addresses newer fields like social entrepreneurship and concludes with real-world challenges and problem-solving strategies faced by entrepreneurs today. The inclusion of engaging Indian and international case examples (e.g., Ruchi Masala, as illustrated) enhances applied learning and decision-making insights ER -