TY  - BOOK
AU  - Yesudian, Suseela
TI  - Innovation in India : : The future of offshoring 
SN  - 9781349960705
U1  - 658.405 23
PY  - 2012///
CY  - Basingstoke
PB  - Palgrave Macmillan, 
KW  - Business innovation India
KW  - Offshoring Industry
N1  - Puranam Acknowledgements Notes on Contributors Symphony Services
Playing a Different Tune
K. Balakrishnan Globalization of Research and Development Centre: How GE does it in India
B. Chaklader Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively
R. Gera The Offshoring Industry in India: Moving up the Value Chain?
D.R. John Dr Reddy's Custom Pharmaceutical Services: A Tailor-made Breakthrough Strategy in Pharma Offshoring?
A. Rajayya Legal Process Outsourcing Opportunity and Cobra Legal Solutions
S. Ramachandran eInfochips: Product, Delivery and Service Differentiation
V.K. Sapovadia Bibliography Index
N2  - Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India? We know today, in great detail, many of the enabling conditions that allowed for the explosion of IT, voice and back office services offshoring to India, and subsequently to other geographies. However, an interesting and relatively unobserved phenomenon is the shift, at least among the leading companies in these sectors, towards greater 'value added' and innovative work. Innovation in and by companies in the services offshoring industries can take the form of a) involvement in New Product Development activities of their clients- such as in chip design, drug development, or even customer analytics, and b) innovations in the processes used to deliver their services to clients in support functions such as customer contact, back-office, IT infrastructure maintenance, and software development. The case studies in this volume examine whether the move towards greater levels of innovation is the future for the services offshoring industry in India
ER  -