TY  - BOOK
AU  - Marshall,Alfred
AU  - 
TI  - Principles of economics
SN  - 9781137375261 
U1  - 330 23
PY  - 2013///
CY  - Basingstoke
PB  - Palgrave Macmillan, [distributor] Not Avail
KW  - Economics
N1  - Electronic book text; Epublication based on: 9780230249295, 2013; BOOK I: PRELIMINARY SURVEY  1. Introduction  2. The Substance of Economics  3. Economic Generalizations or Laws  4. The Order and Aims of Economic Studies  BOOK II: SOME FUNDAMENTAL NOTIONS  1. Introductory  2. Wealth  3. Production, Consumption, Labour, Necessaries  4. Income. Capital.  BOOK III: ON WANTS AND THEIR SATISFACTION 1. Introductory  2. Wants in Relation to Activities  3. Gradations of consumers' demand  4. The elasticity of wants  5. Choice between different uses of the same thing. Immediate and deferred uses.  6. Value and utility  BOOK IV: THE AGENTS OF PRODUCTION. LAND, LABOUR, CAPITAL AND ORGANIZATION T 1. Introductory  2. The Fertility of Land  3. The Fertility of Land, continued. The Tendency to Diminishing Return.  4. The Growth of Population  5. The Health and Strength of the Population 6. Industrial Training.  7. The Growth of Wealth  8. Industrial Organization  9. Industrial Organization, continued. Division of Labour. The Influence of Machinery 10. Industrial Organization, continued. The Concentration of the Specialized Industries in Particular Localities.  11. Industrial Organization, continued. Production on a Large Scale  12. Industrial Organization, continued. Business Management.  13. Conclusion. Correlation of the Tendencies to Increasing and to Diminishing Return  BOOK V: GENERAL RELATIONS OF DEMAND, SUPPLY, AND VALUE 1. Introductory. On Markets.  2. Temporary Equilibrium of Demand and Supply  3. Equilibrium of Normal Demand and Supply  4. The Investment and Distribution of Resources  5. Equilibrium of Normal Demand and Supply, continued, with reference to long and short periods 6. Joint and Composite Demand. Joint and Composite Supply  7. Prime and total cost in relation to joint products. Cost of marketing. Insurance against risk. Cost of Reproduction.  8. Marginal costs in relation to values. General Principles.  9. Marginal costs in relation to values. General Principles, continued  10. Marginal costs in relation to agricultural values 11. Marginal costs in relation to urban values 12. Equilibrium of normal demand and supply, continued, with reference to the law of increasing return 13. Theory of changes of normal demand and supply, in relation to the doctrine of maximum satisfaction 14. The theory of monopolies 15. Summary of the general theory of equilibrium of demand and supply BOOK VI: THE DISTRIBUTION OF THE NATIONAL INCOME 1. Preliminary survey of distribution 2. Preliminary survey of distribution, continued 3. Earnings of labour 4. Earnings of labour, continued 5. Earnings of labour, continued 6. Interest of capital 7. Profits of capital and business power 8. Profits of capital and business power, continued 9. Rent of land 10. Land tenure 11. General view of distribution 12. General influences of progress on value 13. Progress in relation to standards of life; Access restricted to subscribing institutions; Undergraduate
N2  - Alfred Marshall, Principles of Economics (1890) - Founder of Modern (Neo-classical) Economics. His book Principles of Economics was the dominant textbook in economics for a long time and it is considered to be his seminal work; Originally published in 1890, Principles of Economics was the first text to bring together the theories of supply and demand, marginal utility and cost of production into a coherent whole. It introduced a number of new concepts which have formed the building blocks of modern microeconomics and underpin modern day business strategy. Concepts such as; elasticity of demand - how consumer demand for a good or service is affected by a change in its price; consumer surplus - the difference between the maximum price a consumer is willing to pay and the price that they actually pay and quasi-rent - the profit made in the short-term from a product/innovation due to a reduction in supply.  Over 100 years after its original publication Principles of Economics continues to influence economic and business strategy. This re-issued classic contains a new introduction by Professor Peter Groenewegen who explores the profound impact that this critical work has had on economic and business thinking
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ER  -