TY  - BOOK
AU  - Gnach,Aleksandra
AU  - 
AU  - Weber,Wibke
AU  - Engebretsen,Martin
AU  - Perrin,Daniel
AU  - 
AU  - 
AU  - 
TI  - Digital communication and media linguistics: with case studies in journalism, PR, and community communication 
SN  - 9781108780445 (ebook)
U1  - 302.230 23/eng/20220713
PY  - 2023///
CY  - Cambridge, United Kingdom
PB  - Cambridge University Press, 
KW  - Mass media and language
KW  - Digital media
N1  - Title from publisher's bibliographic system (viewed on 17 Feb 2023); 
Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index
N2  - This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary
UR  - https://ezproxy.lib.gla.ac.uk/login?url=https://doi.org/10.1017/9781108780445
ER  -