TY  - BOOK
AU  - Ganis, Matthew
AU  - Kohirkar, Avinash
TI  - Social media analytics: techiques and insights for extracting business value out of social media 
SN  - 9789332578463
U1  - 658.872 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - Business intelligence
KW  - Marketing analytics
KW  - Social media—Data analysis
ER  -