00680nam a2200241Ia 4500 20260429111859.0 260429s9999||||xx |||||||||||||| ||und|| 9780749466213 English 658.827 PON Pont, Simon Better mousetrap : brand invention in a media democracy / Simon Pont London : Kogan Page, 2013. x, 285 p.; pbk Advertising Brand management Consumer behavior Digital media (Better World Books) Marketing communication Media studies Branding TB 51249 51249 0 0 0 0 NFIC CUTN CUTN 600 2026-04-29 Kiran Book Centre, Bengaluru - Invoice No. 302/25-26 on 11-02-2026 0 658.827 PON 56115 2026-04-29 11:18:59 2026-04-29 TB