TY  - BOOK
AU  - Pont, Simon
TI  - Better mousetrap : : brand invention in a media democracy / 
SN  - 9780749466213
U1  - 658.827 
PY  - 2013///
CY  - London : 
PB  - Kogan Page
KW  -  Advertising
KW  -  Brand management
KW  -  Consumer behavior
KW  -  Digital media (Better World Books)
KW  -  Marketing communication
KW  -  Media studies
KW  - Branding
ER  -