00606nam a2200205Ia 450000500170000000800410001702000180005804100120007608200130008810000200010124501070012125000120022826000350024030000200027565000230029565000290031865000150034765000160036270000220037820260429111932.0260429s9999||||xx |||||||||||||| ||und||  a9781032780962  aEnglish  a659bMIS  aMishra, Anubhav 0aIntegrated advertising promotion and marketing : bcommunicating in a digital world / cAnubhav Mishra  a1st ed.  aNew York : bRoutledge,c2024.  axvi, 366 p.; hb  a Digital marketing  a Marketing communication  a Promotion  aAdvertising  a Vijay, Tata Sai