00654nam a2200229Ia 4500 20260429111932.0 260429s9999||||xx |||||||||||||| ||und|| 9781032780962 English 659 MIS Mishra, Anubhav Integrated advertising promotion and marketing : communicating in a digital world / Anubhav Mishra 1st ed. New York : Routledge, 2024. xvi, 366 p.; hb Digital marketing Marketing communication Promotion Advertising Vijay, Tata Sai TB 51505 51505 0 0 0 0 NFIC CUTN CUTN 600 2026-04-29 T R Publications, Chennai - Invoice No. TRPHO/2025/CRB/185 on 09-02-2026 0 659 MIS 56524 2026-04-29 11:19:32 2026-04-29 TB