TY  - BOOK
AU  - Mishra, Anubhav
AU  -  Vijay, Tata Sai 
TI  - Integrated advertising promotion and marketing : : communicating in a digital world / 
SN  - 9781032780962
U1  - 659 
PY  - 2024///
CY  - New York : 
PB  - Routledge
KW  -  Digital marketing
KW  -  Marketing communication
KW  -  Promotion
KW  - Advertising
ER  -