TY  - BOOK
AU  - Jain, Shailendra Pratap
AU  -  Jain, Shalini Sarin
TI  - Managing brand transgressions : : 8 principles to transform your brand / 
SN  - 9781501521089
U1  - 658.827 
PY  - 2024///
CY  - Germany : 
PB  - De Gruyter
KW  -  Brand management
KW  -  Marketing management
KW  -  Product management
KW  - Management
ER  -