TY  - BOOK
AU  - Derda, Izabela
TI  - Advertising as a creative industry : : regime of paradoxes / 
SN  - 9781032203010
U1  - 659 
PY  - 2024///
CY  - New Delhi : 
PB  - Routledge
KW  -  Creative industries
KW  -  Marketing communication
KW  -  Media studies
KW  - Advertising
ER  -