TY - BOOK AU - Ganis, Matthew AU - Kohirkar, Avinash TI - Social media analytics : : techniques and insights for extracting business value out of social media / SN - 9789332578463 U1 - 302.231 PY - 2017/// CY - India : PB - Pearson KW - Communication media KW - Social media KW - Social interaction ER -