TY  - BOOK
AU  - Jethwaney,Jaishri N.
AU  - Jain,Shruti
TI  - Advertising management
SN  - 9780198074120 (pbk.)
U1  - 659.1 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising
KW  - Management
N1  - Previous ed.: 2006
ER  -