03140cam a2200349 i 4500 CaONFJC 20260708094822.0 191207s2019 enk ob 001 0 eng d 9780429329807 9780367351113 9780367351120 English 401.4 23 HEB Hébert, Louis, 1961- author. An introduction to applied semiotics : tools for text and image analysis / Louis Hébert. Oxon : Routledge, 2020. 289 p. pbk ; 59 B/W Illustrations; Electronic book available via Taylor & Francis Group. Includes bibliographical references and index. TABLE OF CONTENTS LIST OF ILLUSTRATIONS, DIAGRAMS AND TABLES SYMBOLS INTRODUCTION 1. STRUCTURAL RELATIONS: HOMOLOGATION 2. OPERATIONS OF TRANSFORMATION 3. THE SEMIOTIC SQUARE 4. THE VERIDICTORY SQUARE 5. THE TENSIVE MODEL 6. THE ACTANTIAL MODEL 7. THE NARRATIVE PROGRAM 8. THE CANONICAL NARRATIVE SCHEMA 9. FIGURATIVE, THEMATIC AND AXIOLOGICAL ANALYSIS 10. THYMIC ANALYSIS 11. SEMIC ANALYSIS 12. DIALOGICS 13. THE SEMANTIC GRAPH 14. ANALYSIS BY CLASSIFICATION 15. ANALYZING RHYTHM AND ARRANGEMENT 16. THE FUNCTIONS OF LANGUAGE 17. PEIRCE'S SEMIOTICS 18. NARRATOLOGY 19. THE ANTHROPIC ZONES 20. A SHORT INTRODUCTION TO SEMIOTICS BIBLIOGRAPHY INDEX Access restricted to subscribing institutions. An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas. Semiotics. Semiotics and literature. Semiotics and art. Print version : Hébert, Louis, 1961- An introduction to applied semiotics : tools for text and image analysis. Abingdon, Oxon : Routledge, 2019 9780367351113. https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9780429329807 Connect to resource .b38028268 ddc PROJECT 54044 54044 0 0 ddc 0 0 NFIC CUTN CUTN 400 2026-07-08 ICSSR Media Project Order date 12.05.2026 0 401.4 HEB 58690 2026-07-08 09:50:08 2026-07-08 PROJECT