02751cam a22005298i 4500 cutn 20260708095328.0 230831s2023 nyu ob 001 0 eng 9781003288428 1003288421 9781003806202 1003806201 9781003806219 100380621X 9781032264691 9781032264677 English SOC 019000 bisacsh SOC 052000 bisacsh GTC bicssc 302.230 23/eng/20231016 RIF Riffe, Daniel, author. Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Jennette Lovejoy. Fifth edition. New York : Routledge, 2023. 242 Pages ; 24 B/W Illustrations ; First edition published by Routledge 1998. Fourth edition published by Routledge 2019. Introduction -- Defining content analysis as a social science tool -- Designing a content analysis -- Computers and content analysis -- Measurement -- Sampling -- Reliability -- Validity -- Data analysis. Access restricted to subscribing institutions. "The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"-- Content analysis (Communication) Mass media Mass media Research Methodology. Statistical methods. Lacy, Stephen, Watson, Brendan R., Lovejoy, Jennette, 1948- author. author. author. https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003288428 Connect to resource .b41157084 ddc PROJECT 54045 54045 0 0 ddc 0 0 NFIC CUTN CUTN 300 2026-07-08 ICSSR Media Project Order date 12.05.2026 0 302.230 RIF 58691 2026-07-08 09:54:18 2026-07-08 PROJECT