01714cam a2200445Ii 4500 CUTN 20260722100755.0 180706r20161988enkad ob 001 0 eng d 9781315667126 9781317357155 9781317357162 9781138954045 9781138959521 English 302.207 HSI Hsia, H. J. (Hower J.), 1925-, author. Mass communications research methods : a step-by-step approach / H.J. Hsia. Oxon : Routledge, 1988. xiii, 629 pages ; ill. ; 7 Routledge library editions. Communication studies ; Volume 7. First published in 1988 by Lawrence Erlbaum Associates. Includes bibliographical references (pages 585-613) and indexes. pt. 1. Communication research and research organization -- pt. 2. Survey research -- pt. 3. Experimental research -- pt. 4. Historical, qualitative, and secondary research -- pt. 5. The taming of statistics -- pt. 6. Data processing and the computer -- pt. 7. Writing and disseminating. Access restricted to subscribing institutions. Mass media Communication Mass media Communication Research Methodology. Research Methodology. Research. Research. Print version: 9781138954045. https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781315667126 Connect to resource .b43459390 ddc PROJECT 54048 54048 0 0 ddc 0 0 NFIC CUTN CUTN 300 2026-07-08 ICSSR Media Project Order date 12.05.2026 0 302.207 HSI 58694 2026-07-08 10:21:00 2026-07-08 PROJECT