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  <titleInfo>
    <title>Mass communications research methods</title>
    <subTitle>a step-by-step approach</subTitle>
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  <name type="personal">
    <namePart>Hsia, H. J.</namePart>
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  <name type="personal">
    <namePart>(Hower J.)</namePart>
    <namePart type="date">1925-</namePart>
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    <publisher>Routledge</publisher>
    <dateIssued>1988</dateIssued>
    <dateIssued encoding="marc">2016</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
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  <language>
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  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
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  <physicalDescription>
    <extent>xiii, 629 pages ; ill. ;</extent>
  </physicalDescription>
  <tableOfContents>pt. 1. Communication research and research organization -- pt. 2. Survey research -- pt. 3. Experimental research -- pt. 4. Historical, qualitative, and secondary research -- pt. 5. The taming of statistics -- pt. 6. Data processing and the computer -- pt. 7. Writing and disseminating.</tableOfContents>
  <note type="statement of responsibility">H.J. Hsia.</note>
  <note>First published in 1988 by Lawrence Erlbaum Associates.</note>
  <note>Includes bibliographical references (pages 585-613) and indexes.</note>
  <note>Access restricted to subscribing institutions.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic/>
    <topic>Research</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic/>
    <topic>Research</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic/>
    <topic>Research</topic>
  </subject>
  <subject authority="lcsh">
    <topic/>
    <topic>Research</topic>
  </subject>
  <classification authority="ddc">302.207 HSI</classification>
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    <titleInfo>
      <title>7</title>
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    <titleInfo>
      <title>Routledge library editions. Communication studies ; Volume 7</title>
    </titleInfo>
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  <identifier type="isbn">9781315667126</identifier>
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