TY  - BOOK
AU  - Hsia,H.J.
AU  - 
TI  - Mass communications research methods: a step-by-step approach 
T2  - Routledge library editions. Communication studies
SN  - 9781315667126
U1  - 302.207 
PY  - 1988///
CY  - Oxon
PB  - Routledge
KW  - Mass media
KW  - Communication
KW  - Research
KW  - Methodology
N1  - First published in 1988 by Lawrence Erlbaum Associates; Includes bibliographical references (pages 585-613) and indexes; pt. 1. Communication research and research organization -- pt. 2. Survey research -- pt. 3. Experimental research -- pt. 4. Historical, qualitative, and secondary research -- pt. 5. The taming of statistics -- pt. 6. Data processing and the computer -- pt. 7. Writing and disseminating; Access restricted to subscribing institutions
UR  - https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781315667126
ER  -