03196cam a22004338i 4500 FlBoTFG 20260708102657.0 220428s2022 nyu ob 001 0 eng 9781003265887 100326588X 9781000618549 1000618544 9781000618501 1000618501 9781032209111 9781032209128 English PSY 030000 bisacsh SOC 024000 bisacsh 302.231 23/eng/20220428 SEG Mixed methods perspectives on communication and social media research / edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari. Oxon : Routledge, 2023. 308 Pages ; 20 B/W Illustrations ; Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. Access restricted to subscribing institutions. "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Social media Communication Research Methodology. Research Methodology. Segumpan, Reynaldo Gacho, Soraya Abu Zahari, Joanna, editor. editor. https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781003265887 Connect to resource .b43447776 ddc PROJECT 54049 54049 0 0 ddc 0 0 NFIC CUTN CUTN 300 2026-07-08 ICSSR Media Project Order date 12.05.2026 0 302.231 SEG 58696 2026-07-08 10:27:31 2026-07-08 PROJECT