02095cam a2200469 i 4500 cutn 20260708111419.0 090617r20091972enk b 000 0 eng d 9780099529750 0099529750 Uk eng ukscp b 801.95 23 BAR Barthes, Roland, 1915-1980, author. Mythologies. English. Mythologies / Roland Barthes ; selected and translated from the French by Annette Lavers ; with an introduction by Neil Badmington ; 'Astrology' translated by Siân Reynolds. Revised Vintage edition. London : Vintage Books, 2009. xx, 187 pages ; 20 cm. Vintage Classics. "Selected and translated from the French Mythologies © Editions du Seuil, Paris 1957" --Title page verso. Previous Vintage edition published: 1993. This translation originally published in Great Britain: [London, England] : Jonathan Cape, ©1972. Includes bibliographical references (pages xiii-xiv). "In this magnificent and often surprising collection of essays Barthes explores the myths of mass culture. Taking subjects as diverse as wrestling, films, plastic and cars, Barthes elegantly deciphers the symbols and signs embedded deep in familiar aspects of modern life, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour. This early classic of semiotics from one of France's greatest thinkers may irrevocably change the way you view the world around you." -- Popular culture. Semiotics. Myth. Lavers, Annette, Badmington, Neil, Reynolds, Sian, editor, translator. 1971- author of introduction, etc. translator. Vintage classics (London, England) .b30083424 ddc PROJECT 54060 54060 0 0 ddc 0 0 NFIC CUTN CUTN 800 2026-07-08 ICSSR Media Project Order date 12.05.2026 0 801.95 BAR 58703 2026-07-08 11:14:56 2026-07-08 PROJECT