02019cam a22003854a 4500003000500000005001700005008004100022020001800063020001500081020001800096020001800114041001200132042000800144082002000152100002700172245006100199250001200260260005600272300003600328504006600364505050100430650001400931650003700945650002700982856006801009856006801077856006801145856002601213856002701239856004101266906004501307942001701352999001701369952024701386CUTN20260730142705.0010709s2002    caua     b    001 0 eng    a9781412979474  a0761919783  a9780761919773  a9780761919780  aEnglish  apcc00a301.01221bNEU1 aNeuendorf, Kimberly A.14aThe content analysis guidebook /cKimberly A. Neuendorf.  a2nd ed.  aThousand Oaks, Calif. :bSage Publications,cc2002.  axviii, 301 p. :bill. ;c26 cm.  aIncludes bibliographical references (p. 247-282) and indexes.0 tICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705)aDefining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts. 0aSociology 0aContent analysis (Communication) 0xResearchxMethodology.42uhttp://www.loc.gov/catdir/enhancements/fy0656/2001004115-d.html41uhttp://www.loc.gov/catdir/enhancements/fy0656/2001004115-t.html42uhttp://www.loc.gov/catdir/enhancements/fy0734/2001004115-b.html423Publisher description413Table of contents only423Contributor biographical information  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccPROJECT  c54061d54061  00102ddc40708NFICaCUTNbCUTNc300d2026-07-08eICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705)l1o301.01 NEUp58702q2026-12-31r2026-07-27 12:23:19s2026-07-27w2026-07-08yPROJECT