<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01478nam a22002657a 4500</leader>
  <controlfield tag="003">CUTN</controlfield>
  <controlfield tag="005">20260709092329.0</controlfield>
  <controlfield tag="008">260709b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789355945310</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">English</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="2">23</subfield>
    <subfield code="a">302.23</subfield>
    <subfield code="b">GUP</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Gupta, V.S.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Handbook of reporting and communication skills</subfield>
    <subfield code="c">/ by V.S. Gupta and Rahul Kumar.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Rev. Ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Concept Publishing Company,</subfield>
    <subfield code="c">2023.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 174 p. :</subfield>
    <subfield code="b">hbk.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">The book helps journalism and mass communication students understand the fast-evolving media landscape, covering practical skills like writing, reporting, editing, and interviewing for both mainstream and technical media. It offers an inside look at newsrooms&#x2014;how newspapers gather, edit, design, and finalize news&#x2014;and explores the magazine industry, including niche publications and their struggle to compete with 24-hour television and internet news. The book also examines how social media and smartphones have transformed news consumption, and addresses the growing challenge of fake news and misinformation, along with the rise of fact-checking initiatives by news organizations and individuals working to keep media platforms credible.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Mass communication</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Communication skills</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Reporting skills</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Journalism</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Media and Communication</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Kumar, Rahul.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">TB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">54091</subfield>
    <subfield code="d">54091</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">CUTN</subfield>
    <subfield code="b">CUTN</subfield>
    <subfield code="c">MC</subfield>
    <subfield code="d">2026-07-09</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 GUP</subfield>
    <subfield code="p">55387</subfield>
    <subfield code="r">2026-07-09 09:23:50</subfield>
    <subfield code="w">2026-07-09</subfield>
    <subfield code="y">TB</subfield>
  </datafield>
</record>
