Corporate entrepreneurship
innovation and strategy in large organizations
Burns, Paul
creator
1949-
creator
text
bibliography
enk
Houndmills, Basingstoke
New York, NY
Palgrave Macmillan
2013
3rd ed.
monographic
eng
Eng
lis
h
xxv, 499 p. : ill. ; 25 cm.
Part 1: Entrepreneurship --
The entrepreneurial revolution --
Entrepreneurial DNA --
Part 2: Organizational architecture --
Entrepreneurial architecture --
Becoming an entrepreneurial leader --
Constructing the entrepreneurial culture --
Building the organization structure --
Part 3: Management --
Managing the entrepreneurial organization --
Encouraging intrapreneurship and corporate venturing --
Part 4: Strategy --
Developing strategy --
Creating competitive advantage in mature markets --
Building value through acquisitions and diversification --
Part 5: Creativity and innovation --
Exploiting innovation --
Generating creative ideas --
The architecture of corporate entrepreneurship.
Paul Burns.
Previous ed.: 2008.
Includes bibliographical references (p. 485-488) and indexes.
Entrepreneurship
Creative ability in business
Organizational change
Technological innovations
Industrial management
Management
Management
658.421 BUR
9780230304031 (pbk.)
9781137483669
120914
20190827144623.0