Essentials of contemporary advertising William F Arens; David H Schaefer
Material type: TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, ©2009.Edition: 2nd edDescription: xxiv, 558 pages : color illustrations ; 28 cmISBN:- 9780071106276
- 659.1 ARE
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.1 ARE (Browse shelf(Opens below)) | Available | 34442 |
pt. 1. Introduction to Advertising -- pt. 2. Understanding the Target Audience -- pt. 3. Planning Process -- pt. 4. Creative Process -- pt. 5. Reaching the Target Audience -- pt. 6. Integrating Marketing Communications Elements --
Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practised and make the fundamentals accessible and relevant to the student's "real life".
There are no comments on this title.