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Digital innovation and entrepreneurship / Richard Whittington,

By: Material type: TextTextLanguage: English Publication details: Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018. ©2018Description: xxii, 456 pages ; illustrations ; 25 cmISBN:
  • 9781108470506 (hardback : alk. paper)
  • 9781108454940 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4 23 WHI
Contents:
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.4 WHI (Browse shelf(Opens below)) Available 36747

About innovation and entrepreneurship --
Framing the business --
Promotion and sales --
Delivery and operations --
Value capture --
Growth and scalability --
Intellectual property and protection --
Leadership and structure --
Key themes and summary points.

Includes bibliographical references (pages 434-439) and index.

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