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Marketing Today's Academic Library : A Bold New Approach to Communicating with Students / By Brian Mathews.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Ess Ess Publications, 2010.; Chicago, Illinios : American Library Association.Edition: 1st edDescription: xv, 171 p. : ill. ; 23 cmISBN:
  • 9788170005964
  • 8170005965
Subject(s): DDC classification:
  • 23 027.765 BRI
Contents:
1. Do Libraries Need To Advertise? 2. Defining the User 3. Student Need States 4. The Library as Product 5. Conducting Marketing Reseach 6 Building Relationships 7. Developing Brand Stategies 8. Promotional Building Blocks 9. Designing Messages 10. Measuring the Impact 11. Putting It All Together
Summary: In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectations Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
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Item type Current library Collection Call number Status Date due Barcode
Reference Books Reference Books CUTN Central Library Reference Reference 027.765 BRI (Browse shelf(Opens below)) Not For Loan 43136

1. Do Libraries Need To Advertise? 2. Defining the User 3. Student Need States 4. The Library as Product 5. Conducting Marketing Reseach 6 Building Relationships 7. Developing Brand Stategies 8. Promotional Building Blocks 9. Designing Messages 10. Measuring the Impact 11. Putting It All Together

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in

Challenging and rethinking their marketing strategies
Demonstrating their value through applied relevance
Focusing on the needs of the student and their expectations
Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

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