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Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc.
Material type:
TextLanguage: English Publication details: London : Kogan Page, 2013.Description: ix, 270 pages : illustrations ; 24 cmISBN: - 9780749469276
- 658.800 23 GEO
Contents:
Neuromarketing or the art of selling to the brain Selling the marketing and organization strategy to the brain of managers and employees 04 Selling the recommendations of the marketing plan to the brain of managers -- Improving the efficiency of the marketing action: the Neuromarketing method Perspectives for today
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 GEO (Browse shelf(Opens below)) | Available | 33549 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 GEO (Browse shelf(Opens below)) | Available | 33550 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 GEO (Browse shelf(Opens below)) | Available | 33551 |
Neuromarketing or the art of selling to the brain Selling the marketing and organization strategy to the brain of managers and employees 04 Selling the recommendations of the marketing plan to the brain of managers -- Improving the efficiency of the marketing action: the Neuromarketing method Perspectives for today
Includes bibliographical references (pages 263-266) and index.
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