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Marketing Skills: A Practical Guide/ Garry Hynes & Ronan Morris.

By: Contributor(s): Material type: TextTextLanguage: English Series: Management BriefsPublication details: New Delhi : Vinod Vasishtha for Viva Books Private Limited ; 2015.Edition: 1st edDescription: vi + 90 p.; illISBN:
  • 9788130930695
Subject(s): DDC classification:
  • 23 658.8 HYN
Contents:
1. Introduction 2. Knowing your Market 3. Product 4. Pricing 5. Promotion 6. Other Promotion Methods 7. Online Marketing 8. Appropriate Marketing Activities for Your Business 9. Distribution 10. Building for the Future
Summary: A concise and useful book on the fundamentals of marketing. It provides appropriate guidelines to both Marketing concepts and Marketing in practice and is a must for any marketing professional.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 HYN (Browse shelf(Opens below)) Available 40319

1. Introduction 2. Knowing your Market 3. Product 4. Pricing 5. Promotion 6. Other Promotion Methods 7. Online Marketing 8. Appropriate Marketing Activities for Your Business 9. Distribution 10. Building for the Future

A concise and useful book on the fundamentals of marketing. It provides appropriate guidelines to both Marketing concepts and Marketing in practice and is a must for any marketing professional.

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