Marketing Skills: A Practical Guide/ Garry Hynes & Ronan Morris.
Material type: TextLanguage: English Series: Management BriefsPublication details: New Delhi : Vinod Vasishtha for Viva Books Private Limited ; 2015.Edition: 1st edDescription: vi + 90 p.; illISBN:- 9788130930695
- 23 658.8 HYN
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 HYN (Browse shelf(Opens below)) | Available | 40319 |
1. Introduction 2. Knowing your Market 3. Product 4. Pricing 5. Promotion 6. Other Promotion Methods 7. Online Marketing 8. Appropriate Marketing Activities for Your Business 9. Distribution 10. Building for the Future
A concise and useful book on the fundamentals of marketing. It provides appropriate guidelines to both Marketing concepts and Marketing in practice and is a must for any marketing professional.
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