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1.
Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gaithersburg, Md. : Aspen Publishers, 2000
Availability: Items available for loan: CUTN Central Library (1)Call number: 362.1/068/8.

2.
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.827 LIN, ...

3.
Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.406 IND, ...
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4.
Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Free Press, c2006
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 HAN.

5.
The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 LER.

6.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 SMI.

7.
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 384.550 BRY.

8.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

9.
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. by
Edition: 2nd Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Kogan Page, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 ROW.

10.
E-commerce and trademark management / Neelu K. Jetli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : Galaxy Book Company, 2019
Availability: Items available for reference: CUTN Central Library: Not For Loan (2)Call number: 658.872 JET, ...

11.
Brand management : co-creating meaningful brands / Michael Beverland. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE Publications Ltd, c2021
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 BEV.

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