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1.
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 SMI, ...

2.
Marketing communications management : analysis, planning, implementation / Paul Copley. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : SAGE Publications Ltd, 2014
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.802 COP.

3.
The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 LER.

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