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1.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mason, Ohio : Thomson Business and Economics, c2006
Availability: Items available for loan: CUTN Central Library (4)Call number: 658.834 BLA, ... Items available for reference: CUTN Central Library: Not for loan (1)Call number: 658.834 BLA.

2.
Marketing research : an applied orientation / Naresh K. Malhotra, by
Edition: 7th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson India Education, 2018
Availability: Items available for loan: CUTN Central Library (5)Call number: 658.83 MAL, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.83 MAL. Not available: CUTN Central Library: Checked out (2).

3.
Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee by
Edition: 12 Ed. (Special Indian Edition)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : McGraw Hill Education, 2016
Availability: Items available for loan: CUTN Central Library (4)Call number: 658.834 HAW, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.834 HAW.

4.
Experimental marketing A practical guide to interactive brand experiences Shaz Smilansky by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page, 2009
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.835 SMI, ...

5.
Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, Kogan Page Limited, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.830 LEV.

6.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, c2013
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.83 AAK, ...

7.
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by Series: Market research in practice
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 BRA.

8.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2018
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 GRI.

9.
Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor. by
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; United Kingdom : Cengage Learning, 2013
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 FEI.

10.
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Pearson, c2014
Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.83 BUR.

11.
The market research and insight yearbook : transforming evidence into impact. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Philadelphia, PA : Kogan Page ; Market Research Society, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 MRS.

12.
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, [2016]
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.812 GRI.

13.
Marketing Research : Second Asia - Pacific Edition/ William G Zikmund et. al. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Melbourne, Vic. : Cengage Learning, 2011
Availability: Not available: CUTN Central Library: Checked out (1).

14.
Marketing research : Text and Cases/ Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ; India : Tata McGraw-Hill, 2008
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 NAR.

15.
Marketing research : an applied orientation/ Naresh K Malhotra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson India Education Services Ltd, 2022
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 MAL.

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