Global Challenges in Responsible Business / edited by N. Craig Smith ... [et al.].

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Material type: Text

TextLanguage: English Series: Cambridge companions to managementPublication details: Cambridge ; New York : Cambridge University Press, 2010.Description: xxii, 309 p. : ill. ; 24 cmISBN:

9780521515986
9780521735889

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DDC classification:

658.408 22 SMI

Online resources:

Contents:

Part 1 : Embedding Corporate Responsibility. Part 2 : Marketing and Corporate Responsibility. Part 3 : Corporate Responsibility and Developing Countries.

Summary: "Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries"--

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Part 1 : Embedding Corporate Responsibility. Part 2 : Marketing and Corporate Responsibility. Part 3 : Corporate Responsibility and Developing Countries.

"Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries"--

Includes bibliographical references and index.

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