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1.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.800 GEO, ...

2.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: CUTN Central Library (3)Call number: 658.409 YOU, ...

3.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, Kogan Page Limited, 2017
Availability: Items available for loan: CUTN Central Library (2)Call number: 658.872 RYA, ...

4.
Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: CUTN Central Library (1)Call number: 659.15 RUS.

5.
The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : KoganPage, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 384.550 BRY.

6.
Retail marketing strategy : delivering shopper delight / Constant Berkhout. by
Edition: 1st Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.87 BER.

7.
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by
Edition: 1st Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, [2016]
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 KIN.

8.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

9.
Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
Edition: 1st Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page, 2016
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 LEB.

10.
Professional Services Marketing Handbook : How to build relationships, grow your firm and become a client champion / edited by Nigel Clark ; Forward by Charles Nixon. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia : Kogan Page,
Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8 CLA.

11.
Positioning theory and strategic communications : A new approach to public relations research and practice / Melanie James by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2014
Availability: Items available for loan: CUTN Central Library (1)Call number: 659.2 JAM.

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