| 000 | 01251cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 24200 | ||
| 003 | CUTN | ||
| 005 | 20170309141027.0 | ||
| 008 | 151014s2015 cau b 001 0 eng | ||
| 010 | _a 2015039344 | ||
| 020 | _a9789351506430 (pbk. : alk. paper) | ||
| 020 | _z9789351506447 (ebook) | ||
| 020 | _z9789351506423 (epub) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP91.3 _b.M98 2016 |
| 082 | 0 | 0 |
_a302.2/072 _223 |
| 100 | 1 |
_aMytton, Graham, _eauthor. |
|
| 240 | 1 | 0 | _aHandbook on radio and television audience research |
| 245 | 1 | 0 |
_aMedia audience research : _ba guide for professionals / _cGraham Mytton, Peter Diem and Piet Hein van Dam. |
| 250 | _aThird edition. | ||
| 300 |
_axvi, 281 pages ; _c24 cm |
||
| 500 | _aRevision of author's Handbook on radio and television audience research. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMass media _xResearch _xMethodology. |
|
| 700 | 1 |
_aDiem, Peter, _d1937- _eauthor. |
|
| 700 | 1 |
_aDam, Piet Hein van, _d1967- _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cTB |
||
| 999 |
_c20938 _d20938 |
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