000			01820cam a2200337 a 4500
001			15779015
003			CUTN
005			20171028125930.0
008			090617s2010 maua b 001 0 eng
010			_a 2009025114
020			_a9780240812380 (pbk. : alk. paper)
020			_a0240812387 (pbk. : alk. paper)
035			_a(OCoLC)ocn405107654
040			_aDLC _cDLC _dYDX _dYDXCP _dDLC
082	0	0	_a780.688 _222 _bHUT
100	1		_aHutchison, Thomas W. _q(Thomas William)
245	1	0	_aRecord label marketing / _cTom Hutchison, Amy Macy, Paul Allen.
250			_a2nd ed.
260			_aBurlington, MA : _bFocal Press, _cc2010.
300			_axii, 449 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
650		0	_aMusic trade.
650		0	_aSound recordings _xMarketing.
650		0	_aSound recording industry.
700	1		_aMacy, Amy.
700	1		_aAllen, Paul, _d1946-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c23633 _d23633