000			01161nam a22004217a 4500
003			CUTN
005			20171116113227.0
008			171116b xxu||||| |||| 00| 0 eng d
020			_a9789339223304
082			_a658.8 _bSAX
100			_aSaxena, Rajan
245			_aMarketing Management
250			_a5
260			_aIndia _bMcGrawHill _c2016
300			_axxxiv, 816 p.:
650			_aMarketing Management Today
650			_aThe Customer
650			_aThe Competition
650			_aMarketing Planning
650			_aConsumer Behaviour
650			_aOrganisational Buying Behaviour
650			_aSegmenting and Targeting
650			_aProduct Managemnt
650			_aNew Product Decisions
650			_aBrand Managemnet
650			_aCustomer Service
650			_aPricing Decisions
650			_aAdvertising Management
650			_aSales Promotion and Public Relations
650			_aRetail Management
650			_aDirect Marketing
650			_aMarketing Strategy
650			_aMarketing Organisation
650			_aGlobal Marketing
650			_aService Marketing
650			_aRural Marketing
942			_2ddc _cBOOKS
999			_c23888 _d23888