000 01626nam a22002057a 4500
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020 _a9788120342149
041 _aEnglish
082 _a658.049
_bCHE
100 _aCherunilam, Francis
245 _aInternational Business
_bText and Cases
_cFrancis Cherunilam
250 _a5th Ed. (Eastern Economy Edition)
260 _aNew Delhi :
_bPHI Learning,
_c2016.
300 _axxiii, 848 p.
_bInclude Tables ;
_c24 cm.
505 _t1. Introduction to International Business
_t2. International Operations Management
_t3. International Business Environment
_t4. International Trading Environment
_t5. GATT/WTO and Global Liberalisation;
_t6. International Monetary System and Foreign Exchange Market
_t7. International Banking and Eurocurrency Market
_t8. International Economic Organisations
_t9. International Investment and Finance
_t10. Multinational Corporations
_t11. International Goods, Services and Financial Flows and Balance of Payments
_t12. Globalisation
_t13. International Business Intelligence
_t14. Market Selection
_t15. Market Entry Strategies
_t16. Market Coverage Strategies
_t17. International Product Decisions
_t18. International Pricing
_t19. International Distribution
_t20. International Promotion
_t21. International Organisation and HRM
_t22. Some Social Issues in International Business
_t23. Trade Policy and Regulation in India
_t24. Export Promotion
_t25. Trade and BOP of India
_t26. India in the Global Setting
_t27. Globalisation of Indian Business Case Studies
650 _aInternational Business
942 _2ddc
_cBOOKS
999 _c24844
_d24844