000			01615nam a22001817a 4500
003			CUTN
005			20180606115526.0
008			180606b xxu||||| |||| 00| 0 eng d
020			_a9780415519205
041			_aEnglish
082			_a658.834 _bHAN
100			_aHantula, Donald A.
245			_aConsumer behavior analysis : (a) rational approach to consumer choice
260			_aLondon _bRoutledge _c2013
300			_aix, 255 p. _billustrations _c 25 cm
505			_aIntroduction: the analysis of consumer behavior _tInvitation to consumer behavior analysis _tImplications of motivating operations for the functional analysis of consumer choice _tOn the evolutionary bases of consumer reinforcement _tA prompting procedure for increasing sales in a small pet store _tSubstitutability and independence: matching analysis of brands and products _tConsumer brand choice: money allocation as a function of brand reinforcing attributes _tMarket segmentation from a behavioral perspective -- _tThe motivating effect of antecedent stimuli on the web shop: a conjoint analysis of the impact of antecedent stimuli at the point of online purchase _tThe effects of a point-of-purchase display on relative sales: an in-store experimental evaluation -- _tIn-store experimental approach to pricing and consumer behavior _tTrick or treat? An examination of marketing relationships in a nondeceptive conterfeit market _tFrom job analysis to performance management: a synergistic rapprochement to organizational effectiveness _tFrom producers to consumers: a research agenda for consumer behavior analysis
942			_2ddc _cBOOKS
999			_c25057 _d25057