000			02500cam a2200265 4500
003			CUTN
005			20180802122628.0
008			110622s2011 enk 000 0 eng d
020			_a9780749461812 : (pbk)
041			_aEnglish
082	0	4	_a381.456 _222 _bTUN
100	1		_aTungate, Mark,
245	1	0	_aBranded beauty : _bhow marketing changed the way we look / _cby Mark Tungate.
260			_aLondon : _bKogan Page, _c2011.
300			_aviii, 277 p. ; _c24 cm.
505			_tChasing Cleopatra -- _tThe glamour professionals -- _tOut come the talons -- _tThe beauty queen of Corona -- _tThe French beauty factory -- _tGiants in the bathroom -- _tThe Stardust factor -- _tThe five percent solution -- _tThe lure of luxury -- _tHow to launch a cream -- _tThe quest for eternal youth -- _tBeauty goes global -- _tA face in the crowd : finding a niche -- _tBeauty from shelf to street -- _tDigital beauty -- _tUnder the knife -- _tThe new male order -- _tEthical, organic, and sustainable -- _tThe needle artists -- _tThe future of beauty.
650		0	_aCosmetics industry
650		0	_aAdvertising
650		0	_aAdvertising
942			_2ddc _cBOOKS
100	1		_d1967-
520			_aBeauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business
650		0	_xCosmetics.
650		0	_xToilet preparations.
999			_c25542 _d25542