| 000 | 01111cam a2200301 a 4500 | ||
|---|---|---|---|
| 003 | CUTN | ||
| 005 | 20180802142152.0 | ||
| 008 | 100405s2010 enkab b 001 0 eng | ||
| 020 | _a9780749457570 | ||
| 020 | _a0749457570 | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a659.101 _222 _bHIL |
| 100 | 1 | _aHill, Dan, | |
| 245 | 1 | 0 |
_aAbout face : _bthe secrets of emotionally effective advertising / _cDan Hill. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2010. |
||
| 300 |
_axii, 196 p. : _bill., maps ; _c25 cm. |
||
| 505 | 0 |
_tGet physical -- _tKeep it simple -- _tKeep it close to home -- _tFocus on faces -- _tMake it memorable -- _tRelevancy drives connection -- _tAlways sell hope -- _tDon't lead with price -- _tMirror the target market's values -- _tBelievability sticks. |
|
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aDecision making | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aEmotions. | |
| 942 |
_2ddc _cBOOKS |
||
| 100 | 1 | _d1959- | |
| 504 | _aIncludes bibliographical references (p. [175]-183) and index. | ||
| 650 | 0 | _xPsychological aspects. | |
| 650 | 0 | _xPsychological aspects. | |
| 650 | 0 | _xResearch. | |
| 999 |
_c25545 _d25545 |
||