| 000 | 00967cam a22002894a 4500 | ||
|---|---|---|---|
| 003 | CUTN | ||
| 005 | 20180803152205.0 | ||
| 008 | 120109s2012 enka b 001 0 eng | ||
| 020 | _a9780749465353 | ||
| 020 | _a9780749465360 | ||
| 041 | _aEnglish | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.802 _223 _bZOR |
| 100 | 1 | _aZoratti, Sandra. | |
| 245 | 1 | 0 |
_aPrecision marketing : _bmaximizing revenue through relevance / _cSandra Zoratti, Lee Gallagher. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_axvi, 208 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aGallagher, Lee. | |
| 942 |
_2ddc _cBOOKS |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 999 |
_c25568 _d25568 |
||