000 | 01323nam a22002537a 4500 | ||
---|---|---|---|
003 | CUTN | ||
005 | 20180829170920.0 | ||
008 | 180829b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780199584130 | ||
041 | _aEnglish | ||
082 |
_a382 _bALE |
||
100 | _aAlexander, Nicholas | ||
245 |
_aInternational Retailing _cNicholas Alexander; Anne Marie Doherty |
||
250 | _aFirst Edition | ||
260 |
_aOxford ; New York : _bOxford University Press, _c2009. |
||
300 |
_axxiii, 371 pages : _billustrations ; _c25 cm |
||
505 |
_tThe Internationalisation Process
_tInternationalisation Theory _tRetail Internationalisation Theory _tInternational Retailers _tExpansion Patterns _tRegulation and Economy _tSociety and Culture _tRetail Structure _tReasons for Internationalisation _tMarket Selection _tMarket Entry Methods _tSupply Chain Management _tMarketing and Brand Management _tInternational Retail Divestment _tConclusion and Future Trends |
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650 | _aInternational business enterprises | ||
650 | _aInternational trade | ||
650 | _aRetail trade--Management | ||
650 | _aExport marketing | ||
700 | _aDoherty, Anne Marie | ||
942 |
_2ddc _cBOOKS |
||
999 |
_c25676 _d25676 |