000			01572cam a2200277 a 4500
003			CUTN
005			20180830113850.0
008			120904s2012 ii a b 001 0 eng
020			_a9780198075943
020			_a0198075944
041			_aEnglish
082			_a381.109 _bSIN
100	1		_aSinha, Piyush Kumar,
245	1	0	_aManaging retailing / _cPiyush Kumar Sinha, Dwarika Prasad Uniyal.
250			_a2nd ed.
260			_aNew Delhi ; _aOxford : _bOxford University Press, _cc2012.
300			_axiv, 566 p. : _bill. ; _c25 cm.
505			_tThe Domain of Retailing _tIndian Retail Industry _tRetailing in Other Countries _tUnderstanding Shopping and Shoppers _tDelivering Value through Retail Format _tDeciding Location _tCategory Management _tSupply Chain Management _tRetail Buying _tStore Layout and Design _tRetail Marketing Strategy _tPoint of Purchase Communication _tEstablishing a Pricing Strategy _tBuilding Store Loyalty _tThe Shop as a Social Entity _tTechnology in Retailing
650		0	_aRetail trade
650		0	_aRetail trade.
700	1		_aUniyal, Dwarika Prasad.
942			_2ddc _cBOOKS
504			_aIncludes bibliographical references and indexes.
520			_aThe second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
650		0	_zIndia _xManagement.
999			_c25679 _d25679