000			02387nam a22002177a 4500
003			CUTN
005			20180830150808.0
008			180830b xxu||||| |||| 00| 0 eng d
020			_a9789351191827
041			_aEnglish
082			_a658.834 _bKUM
100			_aKumar, Ajay
245			_aConsumer Behaviour and Marketing Communication: _bAn Indian Perspective _cAjay Kumar
250			_a1st Ed.
260			_aNew Delhi : _bBiztantra, _c2014.
300			_axxxiv, 462 p.: _bill.; _c24 cm.
505			_tConsumer Behaviour and its Applications _tConsumer Behaviour and Market Segmentation _tEnvironment Influence on Consumer Behaviour _tIndividual Determinants of Consumer Behaviour _tConsumer Decision Making _tBehavioural Based Safety Management _tConsumer Protection Act, 1986 _tRetail Consumer and Outlet Selection Behaviour Pattern _tCustomer Relationship Management (CRM) _tMisbehaviour of Customer and Marketing Activities _tConsumer Loyalties Repeat Purchase Behaviour _tIntroduction to Marketing Communications Management _tAdvertising and Campaign Planning _tIntegrated Marketing Communication _tE-Commerce an Effective Tool of Marketing Communication _tRural Buying
650			_aConsumer Behaviour
942			_2ddc _cBOOKS
520			_aThe study of consumer behaviour has become one of the most important disciplines of marketing and biggest challenge in the 21 century for the marketing organizations is to increase their market share and also increase their profitability. To achieve this objective, everyone in the marketing organizations, needs to understand the consumer psychology. In this book, authors have tried to explain the consumer behaviour as a science which is derived from various multi-disciplines like, economics, social science, anthropology, etc. The book is divided into two parts. PART I: Text describes the psychological aspects of consumer behaviour with various theories, models and principles of Consumer Behaviour. It also describes the field of marketing communication and the institutions through advertising and various tools of sales promotion. PART II: Cases & Articles presents various cases and articles which help the readers to explain more about this discipline.
999			_c25688 _d25688