000			01953nam a22002297a 4500
003			CUTN
005			20180905172636.0
008			180905b xxu||||| |||| 00| 0 eng d
020			_a9788131733769
041			_aEnglish
082			_a658.87 _bBER
100			_aBerman, Barry
245			_aRetail management : _ba strategic approach _cBarry Berman; Joel R Evans; Mini Mathur
250			_a11th ed.
260			_aNoida : _bPearson Education, _c2011.
300			_axxvii, 652 p. : _bill.; _c26 cm.
505			_t1. An Introduction to Retailing _t2. Building and Sustaining Relationships in Retailing _t3. Strategic Planning in Retailing _t4. Retail Institutions by Ownership _t5. Retail Institutions by Store-Based Strategy Mix _t6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing _t7. Identifying and Understanding Consumers _t8. Information Gathering and Processing in Retailing _t9. Trading-Area Analysis _t10. Site Selection _t10. Site Selection _t11. Retail Organization and Human Resource Management _t12. Operations Management: Financial Dimensions _t13. Operations Management: Operational Dimensions _t14. Developing Merchandise Plans _t15. Implementing Merchandise Plans _t16. Financial Merchandise Management _t17. Pricing in Retailing _t18. Establishing and Maintaining a Retail Image _t19. Promotional Strategy _t20. Integrating and Controlling the Retail Strategy
650			_aRetail trade--Management
700			_aEvans, Joel R.
700			_aMathur, Mini
942			_2ddc _cBOOKS
999			_c25741 _d25741