000			01331cam a22003374a 4500
003			CUTN
005			20180906122219.0
008			040630s2004 enka b 001 0 eng
020			_a9780749444396
041			_aEnglish
042			_apcc
082	0	0	_a658.827 _222 _bHAI
100	1		_aHaig, Matt.
245	1	0	_aBrand royalty : _bhow the world's top 100 brands thrive and survive / _cMatt Haig.
260			_aLondon ; _aSterling, Va. : _bKogan Page, _cc2004.
300			_avi, 314 p. : _bill. (some col.) ; _c25 cm.
650		0	_aBrand name products
650		0	_aPioneer Brands
650		0	_aDistraction Brands
650		0	_aPeople Brands
650		0	_aDesign Brands
650		0	_aConsistent Brands
942			_2ddc _cBOOKS
504			_aIncludes bibliographical references and index.
650		0	_xManagement.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0419/2004015322.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004015322-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2004015322-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
999			_c25744 _d25744